Consumer Packaging Group: direct stream of advertising from products, real-time targeting of video messages, customer engagement through video replies.
In 2017 brands will spend almost 50% of their $220 billion advertising budget on digital marketing, delivering content using means other than their own products. Increased advertisement budgets comes with greater ROI accountability. Marketing organizations face the challenge to make their messages distinctive and meaningful to their target audience, consequently strengthening their brand identity, increasing customer's loyalty and directly contributing to the company’s bottom line.
In 2017 brands will spend almost 50% of their $220 billion advertising budget on digital marketing, delivering content using means other than their own products. Increased advertisement budgets comes with greater ROI accountability. Marketing organizations face the challenge to make their messages distinctive and meaningful to their target audience, consequently strengthening their brand identity, increasing customer's loyalty and directly contributing to the company’s bottom line.
THE BEST USE OF CODE AND IMAGE TECHNOLOGIES
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Imaging technology identifies an image pattern, matches with one in a database and streams the same video content.
Code technology allows for a much granular targeting of content as we identify each product unit and therefore we allow brands to target unique content. It gives brands greater flexibility to target product units based of conditions such as location, demographics and events. |
